Zivaz Mexican Bistro toppled Fini鈥檚 Landing Sunday in the championship round of Caliente鈥檚 Burger Madness.
Zivaz鈥檚 Asada Burger with chipotle aioli and an optional chile relleno on top got 370 votes to 293 cast for Fini鈥檚, a grill with a beachlike sensibility that serves a spicy Chubasco Burger among other varieties.
鈥淲e were hoping to do this, but it鈥檚 a great surprise,鈥 said Cecilia Valenzuela, who with her husband, Felipe, opened Zivaz eight years ago today.
The fast-casual restaurant, which bills itself as 鈥渢raditionally innovative,鈥 features Mexican standbys like carne asada and mole in addition to entr茅es such as the pescado ajillo: sauteed mahi filet with guajillo spicy mushrooms.
There is only one burger 鈥 open-flame grilled with onions, chipotle aioli, tomato and greens. (Add a chile relleno for $2).
Cecilia Valenzuela said they added it as a 4th of July special and kept it on the menu because it was so popular.
鈥淪ince we added the burger six years ago, everyone was telling us this is the best burger in town. And when this competition started, a lot of people told us we have to be in the competition,鈥 she said.
Fini鈥檚 Landing has been around less than two years.
鈥淚鈥檓 really surprised we got as far as we did,鈥 said co-owner Scott Mencke. 鈥淲e knew our work was cut out for us. We went into the weekend knowing it probably wasn鈥檛 going to happen, but we did everything we could.鈥
Fini鈥檚 Landing lagged behind Zivaz鈥檚 throughout the day Sunday. With two hours left before voting ended at 10 p.m., Zivaz had a solid 57-vote lead 鈥 much of it generated by an aggressive email campaign to the 6,000 people on the restaurant鈥檚 email list.
Fini鈥檚, meanwhile, pulled out its A-game, rallying customers throughout the day, blasting updates on Facebook and attracting attention along North Swan Road with a banner depicting a shark eating a burger stretched between two palm trees in front of the restaurant. Around 2 p.m., Mencke鈥檚 partner Doug 鈥淔ini鈥 Finical posted a campy video onto YouTube to rally supporters.
鈥淭railing in the polls, yet ecstatic we made it this far, we thought we鈥檇 have a little fun and shoot a campy video to promote our cause,鈥 Finical said in an email to Caliente Sunday afternoon.
Zivaz, which is closed on Sundays, never relinquished its lead. Valenzuela said of the 6,000 emails she and her staff sent to supporters, 2,000 were opened and about 700 of those people followed the link to the contest.
Zivaz entered Burger Madness as an underdog but it quickly blasted past downtown newcomer Diablo Burger 482-449 and squeaked in a win by eight votes over Rusty鈥檚 Family Restaurant & Sports Grill in Round 2. Valenzuela said the biggest challenge of the competition was against Monkey Burger in Round 3.
鈥淏eating Monkey Burger was very exciting for us. That was the challenge,鈥 she said.
Finical said that once frontrunners Zinburger and Lindy鈥檚 on 4th were out in the first round of voting, he felt like Fini鈥檚 Landing had a shot at the crown.
鈥淲e thought Zinburger would be the big challenge, but when Zinburger didn鈥檛 make it through the first round, we thought we had it in the bag,鈥 he said.
Fini鈥檚 Landing, a kicked-back and kicked-up island-themed restaurant and bar in the Foothills, launched a spirited campaign on social media and in the restaurant throughout the month-long Burger Madness. The restaurant handily toppled Oro Valley bistro Noble Hops in the first round, then squeaked past Cody鈥檚 Beef 鈥榥鈥 Beans in Round 2 to face Frank鈥檚 Sports Grill & Bar in the semifinals; Fini鈥檚 beat Frank鈥檚 548-512 to advance to the finals against Gentle Ben鈥檚 Brewing.
鈥淚t鈥檚 been a lot of fun. It鈥檚 been a great reason to interact with our customers in person and on Facebook and get everyone (together) on a common cause,鈥 Mencke said.