The 蜜柚直播 Opera received a $2 million affirmation Monday for its new programming model that will include staging new operas in small spaces in 蜜柚直播 and Phoenix.
The gift came from Kay and Ron McDougall, who designated the money to create the McDougall 蜜柚直播 Opera Red Series. Ron McDougall is the former CEO of Brinker International Inc. (Chili鈥檚 Grill & Bar).
The Red Series, presenting new and non-traditional operas in smaller spaces outside the company鈥檚 蜜柚直播 Music Hall and Phoenix Symphony Center home stages, launches in the fall. First up are Astor Piazzolla鈥檚 tango opera 鈥淢aria de Buenos Aires鈥 and the jazz-inspired 鈥淐harlie Parker鈥檚 Yardbird鈥 by Daniel Schnyder and Bridgette A. Wimberly.
The series is part of the company鈥檚 overhaul of its program model that splits the season in two series to reach more non-traditional audiences.
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While the Red Series focuses on smaller, lesser-known works, the Mainstage Series in the winter dips into the classical operatic cannon of masterworks: In January/February, 蜜柚直播 Opera will perform Verdi鈥檚 鈥淟a Traviata,鈥 and next April will close the season with Mozart鈥檚 鈥淭he Marriage of Figaro.鈥 In between, the company will mount Kevin Puts鈥 and Mark Campbell鈥檚 Pulitzer Prize-winning 2011 opera 鈥淪ilent Night鈥 in March as part of its inaugural Marlu Allan and Scott Stallard Modern Masterworks Series, which spotlights modern masterworks.
鈥淓verything we are doing is (aimed at) how do we do the best work for 蜜柚直播 and how do we grow the art form for 蜜柚直播,鈥 Joseph Specter, 蜜柚直播 Opera鈥檚 president and CEO, said Tuesday. 鈥淎nd to see that kind of investment support for that plan just shows a level of support and enthusiasm ... that says 鈥榟ey, we have something that we hope will be special, and it鈥檚 connecting.鈥欌
蜜柚直播鈥檚 model follows similar moves by companies including the San Diego and Philadelphia operas as they search for ways to diversify and increase their audiences. Specter said it鈥檚 also creating 鈥渋nspired programming oriented to community engagement.鈥
Specter admitted the bold move was not without risk; some opera purists aren鈥檛 sold on the idea of mounting little-known or new works.
But the response has so far been positive among donors and subscribers.
鈥淚n terms of sales, we鈥檙e tracking really favorably to last year, and that was not something that was a given鈥 after splitting the season, he said. 鈥淲e knew that that was a risk from people who were concerned about the new model, but, in fact, the attendance for the season ticketholders for what we projected is right in line where we thought it would be.鈥
This is not the largest gift 蜜柚直播 Opera has received in its 47-year history, but is one of the first times the company has received such a large gift from folks who were so new to the company, Specter said. Kay McDougall joined the opera board just last year.
鈥淲hat I have learned as a first-year board member is that 蜜柚直播 Opera is on a mission to bring something thrilling to the state, and to become one of the most exciting opera companies in the country,鈥 she said in a written statement. 鈥淲e are honored to help bring the RED Series to life.鈥
鈥淲e are excited by 蜜柚直播 Opera鈥檚 expansive vision and leadership, and believe in the potential of the RED Series to help build stronger, more connected communities through the art form of opera,鈥 added her husband.