For the past four years, Rosie Crocker has been on a mission to create a lasting connection between 蜜柚直播ans and the plants of the Sonoran Desert.
Through Rosie鈥檚 business, Sonoran Rosie Desert Herbal Products, locals (and non-locals who love 蜜柚直播) can take home a part of the Sonoran Desert. Rosie, who identifies as non-binary femme, creates sustainable, organic and gender-free herbal products.
Sonoran Rosie鈥檚 products include hair care, skin care and other herbal products such as candles and bath bombs.
Rosie wanted to make items that people could use every day but still incorporated plants of the Sonoran Desert.
You can find the 34-year-old hand-foraging creosote bush, prickly pear fruit and other plants and herbs from various biomes around Southern 蜜柚直播 to handmake the shop鈥檚 signature items.
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Some of Sonoran Rosie鈥檚 bestsellers include prickly pear cactus lip balm, desert rain botanical fragrance spray and creosote and rosemary cream.
Rosie takes an herbalist approach to making products instead of a homeopathic approach. The difference, Rosie said, is that herbalism features 鈥渁ctual plant medicine 鈥 real extracts from the plants that heal and help in real ways,鈥 while homeopathy is more of a spiritual medicine.
Connecting with nature can be extremely healing, Rosie said, adding that their own adventures with exploring nature have created a true sense of happiness.
鈥淢y goal is to teach people about plants. I like that my products give me a platform to be able to talk to people about sustainability or local plants and teach them how to identify them or how to sustainably forage them,鈥 Rosie said. 鈥淚 think the more we have a connection with plants, the more that humans care about the planet, and their lives become more enriched because they鈥檙e experiencing fulfilling things by being out in nature.鈥
Before Rosie created Sonoran Rosie in 2017, they worked as a server at the now-closed B Line restaurant in downtown 蜜柚直播 but decided they needed something different and became more involved in the local herbalism scene.
Rosie connected with local herbalist Becki Garza of La Yerberia Botanicals and worked for 1陆 years learning how to make lotions and other herbal goods. Rosie tested the handmade products with friends, and the items instantly became a hit.
Rosie began creating handwritten labels and selling the product to friends 鈥渏ust for fun.鈥
But the origins of Sonoran Rosie isn鈥檛 the first time that Rosie has dabbled in the local small business scene. Rosie said they try to buy local as much as possible, from places such as the Food Conspiracy Co-op and different pop-up shops around town.
鈥淚t was kind of a natural fit because I was already kind of in that scene of supporting (local businesses), but then I started just doing different things like pop-ups, and it鈥檚 really weird how the universe kind of connects,鈥 they said.
Now, Rosie operates a small boutique from their home near downtown 蜜柚直播 and currently has over 700 5-star reviews on Etsy.
They hope to spread the importance of localism, herbalism and sustainability through the shop鈥檚 products while giving back to the community. Sonoran Rosie donates 5% of its profits to local wildlife rescue organizations, including the 蜜柚直播 Wildlife Center and the Coalition for Sonoran Desert Protection.
鈥淚 want to show people that it鈥檚 possible to run a sustainable business with sustainable and local ingredients,鈥 Rosie said, adding that when it comes to running a business, they think it鈥檚 important to care about the ethics behind it.
Along with creating a strong sense of localism in the community, Rosie wants to emphasize the significance of preservation in the Sonoran Desert.
Rosie primarily trims creosote bush and prickly pear fruit because the Sonoran Desert has an abundance of these plants, so it ensures that they are not taking food away from the desert鈥檚 main inhabitants 鈥 wildlife.
During Rosie鈥檚 harvesting seasons, they only trim 10% of a plant, such as a creosote bush, because that small trim can help it grow bushier over time.
鈥淚t鈥檚 crazy that trimming that little amount helps me, but it also helps the bush grow bigger and stronger, so that鈥檚 been cool to see,鈥 Rosie said.
Typically, when the 蜜柚直播 weather has been kind, Rosie offers prickly pear fruit harvesting and processing workshops in the Sonoran Desert. But with a dry summer and winter last year, there was not enough rain to allow enough of the desert fruit to grow in time for this past summer, which Rosie calls 鈥渄iscouraging.鈥
However, with an extremely wet summer season and wishes for a wet winter, Rosie is hopeful that next summer鈥檚 desert harvest will be fruitful.
Since its origins, Sonoran Rosie has primarily been a one-person show consisting of brainstorming and creating handmade herbal products in the heart of 蜜柚直播. But with an influx of customers and local pop-up events, it鈥檚 time to (gradually) grow.
Rosie recently hired local help to assist in sustainably harvesting fruits and putting together packages for customers.
Rosie also aspires to open a small storefront location, aside from the current boutique in their home, so Sonoran Rosie鈥檚 products will be even more accessible in 蜜柚直播. They also would eventually like a warehouse or separate production area to safely and sustainably develop organic products.
Despite the growing changes, Sonoran Rosie鈥檚 蜜柚直播 roots are here to stay.
鈥淭he natural world is exciting. It should be cared about, and we should enjoy it and be caretakers of the land and the environments that we live in,鈥 Rosie said. 鈥淎nd do our best to help, not harm, our environment, because it also, in turn, helps us. The healthier our environment is, the healthier we are, so it鈥檚 all connected.鈥