蜜柚直播

SCORE consults with hundreds of business owners every year in Southern 蜜柚直播. Our clients ask countless questions on how to do something, or what to do next. Rarely do they ask themselves 鈥渨hy鈥�. Sometimes that is the most important question.

Simon Sinek鈥檚 TED Talk video on the subject contains some great observations.

In general, we describe what we do and how we do it. This is how all of our marketing messages are constructed. We tell potential clients what we do and why they should buy from us. For example, SCORE鈥檚 marketing message might look like:

鈥淪CORE offers free mentoring services to any business owner. Would you like to schedule an appointment鈥�?

Very few of us can describe WHY we do what we do. What is your cause, your purpose or your belief? Why does your organization exist? According to Sinek, if you can describe your 鈥渨hy,鈥� you will attract others who share your passion.

Sinek recommends starting the marketing message with your 鈥渨hy鈥�, and then describing how and what you do. By doing this, you communicate in a way that motivates people to take action.

According to Sinek, people don鈥檛 buy what you do, they buy why you do it. The goal is not to do business with people who need what you have. The goal is to do business with people who believe what you believe.

If we took Sinek鈥檚 advice, SCORE鈥檚 new marketing message might be:

鈥淪CORE鈥檚 entire existence is to help businesses expand and create new jobs. Sometimes business owners need help to grow. SCORE offers free mentoring to any business owner. Would you like to schedule an appointment鈥�?

Take some time and explore your 鈥渨hy鈥� as it might give you clear direction on how and what to do next.