When he came to 蜜柚直播 Opera in spring 2016, Joseph Specter was focused on fulfilling one goal: 鈥淗ow can we be the most exciting opera company for 蜜柚直播?鈥
He thinks the answer may be coming next season, when the company shakes its programming model to the core.
Instead of five masterwork operas mounted on the big stages of 蜜柚直播 Music Hall and Phoenix Symphony Hall, the 47-year-old company that serves both cities is splitting its season in half, opening with smaller, more daring operas in smaller spaces in both cities before returning to its bread-and-butter masterworks in the winter.
In September/October, the company will open its 2018-19 鈥溍坭种辈 Opera Red鈥 series with 脕stor Piazzolla鈥檚 tango operetta 鈥淢ar铆a de Buenos Aires鈥 at 蜜柚直播鈥檚 Temple of Music and Art and Phoenix鈥檚 Herberger Theater Center. In November, the company will mount Daniel Schnyder鈥檚 jazz opera 鈥淐harlie Parker鈥檚 Yardbird鈥 on those same stages.
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In January/February 2019, the company returns to its longtime halls for its Mainstage Series: Verdi鈥檚 鈥淟a Traviata鈥 followed by Kevin Puts and Mark Campbell鈥檚 Pulitzer Prize-winning 鈥淪ilent Night鈥 in March and Mozart鈥檚 鈥淭he Marriage of Figaro鈥 in April. 鈥淪ilent Night,鈥 which premiered in Minnesota in 2011, inaugurates the company鈥檚 new Marlu Allan and Scott Stallard Modern Masterworks Series.
鈥淥ne of the reasons I came to 蜜柚直播 was because this organization is one that really embraces the importance of ensuring that opera is a living and breathing art form today,鈥 said Specter, who replaced Ryan Taylor as president and general manager at the end of the 2015-16 season.
Specter said Taylor鈥檚 2014 鈥溍坭种辈 Bold鈥 initiative, which included programming lesser known or completely unknown works to attract new audiences, paved the way for Red. Taylor鈥檚 initiative was aimed at supporting regionally relevant operas in hopes of broadening audiences including tapping into the state鈥檚 Hispanic population.
Through 蜜柚直播 Bold the company mounted the first-ever mariachi opera 鈥淐ruzar la Cara de la Luna (To Cross the Face of the Moon)鈥 in 2014 and the American debut of Emmerich K谩lm谩n鈥檚 1953 operetta 鈥溍坭种辈 Lady鈥 in 2015. Early this year, the company performed the world premiere of the first true Western opera, Craig Bohmler鈥檚 鈥淩iders of the Purple Sage,鈥 which the company commissioned from the 蜜柚直播-based composer.
Specter said Red builds on the company鈥檚 commitment to present adventurous, compelling repertoire that will appeal to new audiences and keep current audiences engaged. But doing that required thinking outside the box, and outside Music Hall.
鈥淵ou鈥檙e looking at these two incredibly diverse works鈥 鈥 鈥淵ardbird鈥 and 鈥淢ar卯a de Buenos Aires鈥 鈥 鈥渢hat we would never be able to present in a larger theater because the drama of the piece requires this kind of up-close and intimate experience,鈥 he said.
鈥溍坭种辈 Opera鈥檚 new business plan is very exciting,鈥 Marc Scorca, president/CEO of Opera America said in a written statement. 鈥淚ncreasing the production of new works, performing in different venues, and building programs to engage new and more diverse audiences are strategies that are embraced by leading opera companies across the country. 蜜柚直播 Opera is to be commended for designing a plan that promises artistic success and institutional stability.鈥
Specter and his team have been working on 蜜柚直播 Opera Red since he walked in the door, he said. The primary goal was to 鈥渃onnect our community to the art form in a new and exciting way, a thrilling way that is a little bit risk taking, but that we couldn鈥檛 do because the one-theater format鈥 limited that, he said. But he admitted there was another more practical, audience-driven strategy in the timing; 蜜柚直播 Opera鈥檚 largest audiences come during the winter, when seasonal residents return to escape colder climes in the East and the Midwest. The company will have an easier time in the slower fall months filling Temple of Music & Art鈥檚 627 seats than it would filling nearly 2,300 seats at Music Hall. Same for Phoenix; Symphony Hall seats just over 2,300 compared to the Herberger鈥檚 802.
The Temple of Music and Art anchors the downtown Spanish Colonial Revival-style cultural center that was built in 1926. It was renovated in 1990 and became home to 蜜柚直播 Theater Company that year.
Both ATC and 蜜柚直播 Opera were founded in 蜜柚直播, ATC in 1967 and the opera company four years later, in 1971. ATC鈥檚 Phoenix home is at the Herberger.
鈥淲e love these theaters and they are going to be great fall homes for our series,鈥 Specter said.