Not surprisingly for a team coming off a Final Four that also happens to be located in a major entertainment capital, UCLA players are having a little NIL fun these days.
After the NCAA and a cascade of state laws enabled college athletes to profit from their name, image and likeness beginning on July 1, UCLA guards Jaylen Clark and Tyger Campbell launched their own cryptocurrencies.
Campbell has also signed on with the plant-based Honeybee Burger chain and has his own 鈥淔at Tyger鈥 sandwich at Fat Sal鈥檚 deli (whose menu also contains a 鈥淔at Jaime鈥 sandwich, even though UCLA guard Jaime Jaquez admits, 鈥淚 tell people that it鈥檚 mine, but it was there before I got here.鈥)
During Pac-12 media day earlier this month, even bald-headed Bruins coach Mick Cronin got in on the fun.
鈥淲e have a hair product line coming out, us three,鈥 Cronin joked, sitting next to Jaquez and Pac-12 player-of-the-year candidate Johnny Juzang, 鈥淲e鈥檝e got a lot of stuff in the works. It鈥檚 great for these guys and they deserve it. I鈥檓 all for it. But look for our hair product line.鈥
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Across town at USC, guard Drew Peterson says the Trojans get a lot of opportunities on social media and to promote things but that 鈥渨e know not to overstep our boundaries,鈥 and make sure everything stays NCAA-complaint.
Except there really aren鈥檛 many boundaries 鈥 only the fuzzy definition that NIL deals are not to be meant as inducements for recruiting or as part of a pay-for-play scheme.
Last month, it was announced that all 13 of UNLV鈥檚 scholarship players would receive $500 monthly car allowances, essentially ensuring that anyone who plays there gets a free car. Is that an inducement?
And will Kentucky鈥檚 future recruiting become even more formidable now that elite high school players saw UK freshman TyTy Washington of Laveen announce an endorsement deal with a Porsche dealership last week, posting a photo of himself driving a $70,000 Porsche Cayenne?
Meanwhile, what walk-on football player (and his parents) doesn鈥檛 want their tuition paid for, as Built Bar has arranged to for those at BYU?
鈥淭here鈥檚 a lot of gray area,鈥 Colorado coach Tad Boyle said. 鈥淏ut the way the rule is written and the way NIL has been introduced, the players have to figure it out. And if coaches and institutions are part of the process, they鈥檙e violating the intent of the rule.
鈥淏ut that doesn鈥檛 mean it鈥檚 not being violated,鈥 he added with a chuckle.
The UNLV car arrangement may hit closest to home for Pac-12 coaches. The Rebels are smack within the conference鈥檚 geographic footprint and chase many of the same players that many Pac-12 schools do.
Boyle said the setup will have to be counteracted 鈥渙r kids will just go to UNLV.鈥
How, exactly, remains unknown.
鈥淲e鈥檒l see,鈥 Boyle said. 鈥淚 don鈥檛 know the answer to that.鈥
There could be other NIL deals that haven鈥檛 even become public, too, all potentially demanding some sort of response.
鈥淭o be honest with you right now I think everybody鈥檚 kind of guarding and protecting what鈥檚 happening,鈥 蜜柚直播 coach Tommy Lloyd said. 鈥淵ou really don鈥檛 know what鈥檚 true, what鈥檚 not true. You鈥檙e hearing things that could be urban legend or could be true. So it鈥檚 hard to navigate right now.
鈥淏ut I think in the next little bit the dust will settle a little bit, and we鈥檒l start getting a better idea how it鈥檚 going to look for student-athletes.鈥
When asked about NIL earlier this month, Pac-12 commissioner George Kliavkoff said the league is offering athletes free video 鈥渉ighlight packages鈥 to help promote themselves but also drawing a hard line against anything that could be used for inducement or pay-for-play.
鈥淲e鈥檝e read about some of the deals, particularly in the Western United States, that look more like pay-for-play,鈥 Kliavkoff said. 鈥淲e鈥檙e not in favor of those deals. We鈥檙e very focused on making sure that we follow what we think will eventually be the national standard. No inducement. No pay-for-play.鈥
Right now, there isn鈥檛 a national standard, just a patchwork of state laws and a general ruling from the NCAA that athletes in states that don鈥檛 have NIL laws just need to stay within the NCAA rules.
鈥淭oday we鈥檙e in a little bit of the Wild West because we don鈥檛 have a fair playing field across all the United States,鈥 Kliavkoff said. 鈥淏ut we鈥檙e working with all of our schools. I would say we鈥檙e focused on making sure that eventually there is federal legislation and an even playing field.鈥
Oregon Gov. Kate Brown signed a state senate bill into law just two days before the interim NCAA NIL policy and various state laws went into effect on July 1, but Oregon coach Dana Altman said it鈥檚 still been tricky to navigate it all.
鈥淚f the players have the ability to make some money, I think it鈥檚 great,鈥 Altman said. 鈥淚 think it鈥檚 a work in progress. People just don鈥檛 know how to respond. Our boosters don鈥檛 know how to respond. As coaches, we don鈥檛 know what the rules are. We don鈥檛 want to arrange anything because we鈥檒l get in trouble. So everybody鈥檚 just kind of trying to figure it out.鈥
Another problem, Altman said, is the potential effect on team chemistry, no matter what rules are in play.
鈥淚t鈥檚 a team game still, and so we鈥檙e going to run into some of the problems that the professional ranks run into,鈥 Altman said, as he sat next to Oregon standouts Will Richardson and Eric Williams on the Pac-12 media day stage. 鈥淚f Will gets something that Eric doesn鈥檛 and Eric鈥檚 upset about that, there鈥檚 a whole new set of problems that coaches are gonna have to go through.鈥
But so far, at least, USC鈥檚 Peterson and ASU forward Marcus Bagley didn鈥檛 indicate that was a problem. Peterson said USC players are simply 鈥渉aving fun with it,鈥 while Bagley said he doesn鈥檛 even talk with other players about it much.
After all, an NBA contract tends to pay a lot more than your everyday NIL deal does.
鈥淚 feel like it was a step in the right direction,鈥 Bagley said of NIL. 鈥淏ut you鈥檝e gotta stay focused on the task at hand, and that鈥檚 winning and getting to the next level.鈥