They鈥檙e hoping you鈥檒l fall for them.
Defy 蜜柚直播, an indoor entertainment and trampoline park, is coming to town next year.
The company has leased the more than 41,000-square-foot space that formerly housed JCPenney Home Store at 4861 N. Stone Ave., on the corner with East River Road.
The recreation park will feature ninja obstacle courses, zip lines, stunt falls, dive-in foam pits and trampoline dodgeball.
Defy 蜜柚直播 is one of several entertainment concepts that has entered the 蜜柚直播 market in recent years as malls and shopping centers look to attract customers with 鈥渋nternet-proof鈥 destinations.
鈥淲e are in an 鈥榚xperience economy鈥 and this type of entertainment/trampoline park is a significant player in giving consumers a reason to get out from behind their computer screens and bring family, friends, or colleagues to a place where they can have fun doing something that they may not be able to do elsewhere,鈥 said Nancy McClure, first vice president with CBRE鈥檚 蜜柚直播 office, who represented the tenant along with Nena Mass and Nathalie Mondane of CBRE鈥檚 Chicago Office.
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In the past three years, offerings of indoor golf, batting cages, smash rooms, vintage arcades and indoor racing have opened in 蜜柚直播.
鈥淭hese types of entertainment venues are re-energizing shopping centers that have seen a decline in consumer traffic; they bring in more people and stay for longer durations,鈥 McClure said. 鈥淒efy saw this location as a prime area to capitalize on the draw of the regional mall, major retail and the demographics that are pulled to these types of hubs for a good 10-mile radius.鈥
Defy 蜜柚直播 is expected to open by summer 2019.
Defy鈥檚 parent company, CircusTrix, has a network of more than 300 facilities worldwide, including brands like Sky Zone, Superfly, Rockin鈥橨ump and Ryze.
鈥淲e are really excited about contributing a healthy and fun entertainment option for the 蜜柚直播 community,鈥 said David Weinstein, co-executive manager of Defy 蜜柚直播. 鈥淲e look forward not only to providing 蜜柚直播 residents with a special, fun, and healthy place to socialize, but also to becoming active partners with other individuals and local organizations to make a positive impact on the community at large.鈥
